The main conceptual role of photography is to build scenes that embody the concept and the visual universe of each one of the brands. They are aspirational photographical records that connect emotionally and subjectively to the brand targets. In general, this type of photography requires resources and a production that is more complex and costly. They are especially useful for media campaigns, events, promotions and moments where there is space and convenience for great brand exposure.
Conceptual photographs should value beauty and singularity consumption situations. They must be scenes with strong emotional appeal, shared by a group of people – exploring their most important relationships or sole pleasure moments. Despite the emotional character of these photographs, they are not to be charged with depths and strong poetic force.
The visual setting of the brand is complemented by a series of graphical elements. Inspired by the proprietary color of the product and determined by the practicality of applicability, these graphic elements set a clear outline regarding brand’s space expressing their identities and enhancing their recognition.
